A little marketing experiment that worked well…

Here is a follow on to a recent post about a marketing experiment shared with my colleagues at Teach Your Gift Pro.

Thought I would share a recent marketing experiment – a free one hour “Lunch & Learn” for as a sample of a multi-day technical class. Reminded me of a movie trailer.Worked well — we had 60+ prospective students for a $2000 course ($20K+ in house.) Minimal cost to promote. We used GoToWebinar but Zoom would work too. I suggest others consider this. Like getting free samples at Costco.

Been doing this class in-person for about ten years through a training company that markets to the defense industry. When COVID hit last year, we switched to virtual live on-line. I’m listed in their catalog which greatly simplifies my marketing. The fee split is fair — I just show up and teach. With on-line, no more travel — yea!

Thanks to Mirasee and the “Course builder’s Laboratory” the switch was a no brainer. Had to do a little reformatting, but otherwise very simple. Would have switched to on-line earlier but inertia (both mine and the market) kept things in-person. No going back now, and students prefer the new way too.

Now to share a little more success. Last year my class got a commendation from the Asst. Secretary of the US Navy. What a nice surprise that was. Also very gratifying as we learned we helped “keep them sailing.” A reminder that all our classes are more than just the $$$.  Best wishes everyone.

“Lunch & Learn” sessions can work for consulting too. We already used this method in our practice, often co-hosted with test laboratories. Mini-seminars with mutual marketing. Everybody liked them.

• A variation on this theme are talks at professional society meetings. These groups are always looking for speakers, which often meant flying a speaker in for the occasion. As we were doing dozens of live courses around the country, we had a standing offer for evening talks whenever we were in the area. It was always fun, and good for business too.
• Thanks to Zoom (and similar platforms) on-line sessions are becoming more popular, such as the examples I’ve just described. And there are always both live and recorded recorded webinars, like the FREE one on consulting I did in 2018 for the Institute of Electronic and Electrical Engineers (IEEE), my professional society. Listen here.

You don’t need to develop a full blown training program to take advantage of the explosion in on-line learning. While you probably won’t make money on short presentations, the are still great ways to gain ever critical visibility & credibility.

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