Four Pricing Rules…

Here are four pricing rules I shared as a comment a Blue Penguin Marketing, a favorite blog I follow.

–Always set your fees to make a profit — that way you can’t go broke
–Never cut fees — cut scope instead
–Don’t be greedy — a happy client will often come back for more
–If in doubt, quote the lowest price for which you would do the project — that way there are no regrets if you lose out.

More info on Blue Penguin Marketing in my blog post here. Michael is a guru of solopreneur marketing.

P.S. If you are serious about doing a newsletter, check out Create Exceptional Newsletters. Great on-line class — I did it myself a few years ago.

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