Good advice from a recent newsletter by Bob Bly, fellow engineer turned successful copywriter and consultant. I could not say it better myself.

Dear Direct Response Letter Subscriber:

Subscriber GR writes:

“I’m mostly interested in starting and running a successful
freelance copywriting business. I’m not a fast writer, but I
write good copy. In my last job, I wrote a lot of use cases for
hi-tech.

“My problem is that I am not comfortable doing marketing. It’s
a fear. That is the obstacle for me — and confidence.”

The answer is rather simple….

Do not let fear hold you back.

Understand that courage is NOT the absence of fear.

Courage is feeling the fear … and doing it anyway.

If marketing and selling your services is out of your comfort
zone, step out of your comfort zone.

The fact is: when you are feeling uncomfortable, challenged, or
discouraged — that means you’re growing.

Also, do small tests of your self-promotions that cost little
money.

That way, if they don’t work, you haven’t spent the rent
money … and you still have money to test other things

If the small test is successful, “roll out,” which means
repeat the promotion as long as it makes money … and do it in
incrementally larger sizes or volumes.

Motivational speaker Dr. Rob Gilbert says the simple key to
success in marketing or anything else is this:

Do more of what works — and stop doing what doesn’t work.

One more thing…

Persistence is also important.

The reason many people fail is they give up too soon.

Sincerely,Bob Bly
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
www.bly.com

If you are not already a subscriber to Bob’s FREE newsletter, sign up a www.bly.com.  Bob also shares his wealth of advice through very reasonably priced e-books, etc.

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