As the “featured guest” of the Blue Penguin next Tuesday (August 23, 2016). I’ll be sharing insights on writing articles to build your credibility/visibility as a consultant. Join the Blue Penguin Content Club, and you can catch the session too.  Click here.

Way back in 2013 I wrote about the Blue Penguin and the Likeable Expert Gazette. In 2000, Michael Katz launched Blue Penguin Development, a one man firm that teaches professional service providers how to position themselves as “likeable experts.” Much of his emphasis is on newsletters (a favorite technique of mine) and social media.

More recently, Michael formed the Blue Penguin Content Club. For $9.95/month, you get two 30 minute group calls each month, a weekly 48 second marketing tip, membership in a private Facebook group, and access to all the past recordings.

Trust me — this is a great deal! And Michael is funny (and bald, which always sets well with me.) If you don’t want to invest $9.95/month, you can still get Michaels’ free newsletter.  As his newsletter name suggests, he is simply a likeable guy (and an expert in what he does.)

Hope to see some of you next week. Well, I can’t “see” you, but you know what I mean 🙂

P.S. Been a little slow on the posts here. It’s the dog days of summer. We’ll pick up the pace again in the fall.

P.P.S. Had 31 attend the consulting session at the IEEE EMC conference in Ottawa. Several were already consulting, and several more were on the verge of making their own JumpToConsulting. Way to go, my fellow geeks!

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