Some Pearls of Wisdom…

From a favorite curmudgeon and fellow engineer, Bob Bly:

Dear Direct Response Letter Subscriber:

Many times throughout my adult life I’ve been given unsolicited advice:

• On parenting … from friends who don’t have kids.
• On investing … from people who have less money than you do.
• On business success … from people who make less money than you do.
• On health … from well-meaning friends who have zero health credentials.
• On leadership … from individuals who are not a leader or anything.
• Etc, etc.

My point is simple, and I phrase it as a question. Namely….

Why would you take advice from someone who knows less, has less experience, and is less successful than you?

Think about it … and if you would take advice from this person… I’m curious to know why.

Unsolicited free advice is usually worth exactly what you paid for it: nothing.

Remember the old saying: opinions are like a-holes; everybody’s got one.

Sincerely,

Bob Bly

P.S. My response to people who are particularly irksome, rude, or arrogant when giving me unsolicited advice is: “When I want your opinion, I’ll tell you what it is.”

Want more pearls of wisdom? Or want to learn more about marketing you small business, or writing copy? Then subscribe to Bob’s free newsletter at www.bly.com. 

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