Here are some marketing references from Michael Katz, the Chief Penguin of Blue Penguin Development, a marketing service firm for solo professionals. 

Although I’ve never met Michael, I have been a fan for some time. Last summer I even supported an on-line broadcast for the Blue Penguin Content Club.  

Unfortunately the Content Club has been discontinued, but you can still catch the broadcast here. (30 minutes on writing magazine articles.)

Full Disclosure — No affiliations with Michael, other than I really enjoy his newsletters (and his humor.) I recommend signing up for his newsletter. Also, check out his on-line courses. 

P.S. – Read my original 2013 Resource Review on Michael here.

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