White papers have become the rage in recent years, and for good reason. They are an excellent way to showcase your expertise and build credibility. A well crafted white paper can quickly establish you as an expert among experts. So what is a white paper, anyway? In very simple terms, a magazine article you self-publish. White […]
Niches are a great strategy for small firms — particularly if you are just starting out. For consultants, the old business bromide “Find a need and fill it” could easily be replaced with “Find a niche and serve it.” So what is a niche, anyway? It is simply a narrow market segment. As a small […]
Writing articles can be a very effective lead generator. Not only do they provide visibility, but they also enhance your credibility. Having written or co-written over 200 technical articles, I’ve found this method to be fast, effective, and even fun. Besides, nothing quite like seeing your name in print to give you a little buzz […]
Fishing for business… OK, let’s get started with the question that has most of you chomping at the bit. How do I get clients/customers, anyway? In simple terms, you need to find customers, and then sell to them. And if you are just starting out, nobody else is going to do it for you. Oops! […]
