In 1996, I mentioned to a client that I was toying with a move to Arizona. He commented, “My Dad always wanted to do that. Every year he and Mom would go to Arizona, and look for just the right place to eventually retire.” Excited, I asked, “Wow! Did he finally do it?” My client […]
Like it or not, age often matters in marketing a consulting practice. Age also matters in customer perceptions, as evidenced by the following examples. Real Life Story # 1 – Floyd, a fellow engineer, was going to law school at night. At the time, he was in his mid 40s, and I was in my […]
When I left my last corporate job at Intel (the day the market crashed in 1987), I stopped by the division General Manager’s office to say goodbye. The GM, known as “Rocky”, was a good guy with a sometimes wicked sense of humor. We chatted a bit, and he wished me well in the new […]
Adding a new category to this blog — Encouragement. The original intent of this blog was to provide “nuts and bolts” information for those considering making the JumpToConsulting. You know — if you just knew how to do it (or how others had done it), the rest would be a piece of cake. But recently […]
