Time to begin a new series… on marketing… the last in the triad of “getting business.” The other two elements are generating leads and making sales. Like the legs of a stool, all three are equally important. Don’t overcomplicate things. Getting business is much like going fishing. There are three simple steps: Marketing – Decide what […]
Here is a reply I left at one of my favorite blogs/web sites — Pamela Slim — a champion of starting and building small businesses (not just consulting.) In her post, Pamela discusses how to react after a “stumble,” including her own examples. She asked for comments, so I shared mine: One of the best […]
Probably the NUMBER ONE QUESTION if you are standing on the edge of the cliff, about ready to make your own JumpToConsulting. So, what if it doesn’t work? The brother of Go-Daddy founder Bob Parsons once told him, “Well, if it doesn’t work, they can’t eat you.” Parsons is now a billionaire. Incidentally, web registration […]
