Lead Generator # 5 – Professional Organizations

Professional organizations offer a ready made network of friendly potential clients. The secret is to be an active participant, not just a passive member. As an added bonus, these organizations can help dispel the loneliness that often accompanies consulting, particularly for solos. Most technical professions (medicine, law, accounting, engineering) have well established organizations. They may […]

Integrity matters…

Roger Boisjoly, P.E.  – Truthteller This success story is a shining example for all consultants — not just engineers. Roger is best known for trying to stop the Challenger Space Shuttle Launch in January 1986 due to his concerns about faulty O-rings in the rocket boosters. Although often referred to as a whistleblower, Roger prefers […]

Lead Generator # 4- Newsletters

Newsletters are effective lead generators when you already have a list of  past business contacts. What? You don’t have a list? Well, I guess we need to talk about that real soon. Until then, read on. Newsletters are a great way to stay in touch, and to remind people you are in business. They are […]

A forensic consultant ramps up fast…

Gene K. Baxter, Ph.D., P.E. – Baxter Engineering I met Gene a dozen years ago through a professional group in Phoenix. A mechanical engineer, Gene specializes in forensic consulting (accident investigations, product failures, etc.) Typical clients are attorneys or insurance companies that need a professional to investigate and assist in legal proceedings and, if it […]

Two cures… success or death!

This happened soon after I went off on my own. Cruising along at 30,000 feet on my way to consulting job, I was catching up on my reading. In addition to technical materials, I’ve always tried balance my reading with business materials. Even though I’m an engineer, I’m also a business person. You know, profit […]