A blog can be an effective way to generate leads, particularly if you enjoy writing and are willing to do so on a regular basis. A well written blog also enhances your credibility and visibility. But the best reasons for starting is business blog are that you can do so immediately — and even at no cost! […]
My parents built and remodeled several houses. Not to make money, but to build a better life. And, I suspect, because they thoroughly enjoyed doing it. When one project was done, it was usually time to start another. Often, my brother and I were pressed into involuntary servitude. We pounded nails. We poured concrete. We […]
For this month’s resource review, I’ve selected Million Dollar Consulting by Dr. Alan Weiss. Having now written 32 books on the subject, Alan Weiss is no doubt a guru on consulting. Anyone considering consulting should read what he has to say. His materials are based on his own experiences of starting and running an international management […]
White papers have become the rage in recent years, and for good reason. They are an excellent way to showcase your expertise and build credibility. A well crafted white paper can quickly establish you as an expert among experts. So what is a white paper, anyway? In very simple terms, a magazine article you self-publish. White […]
An important sales lesson … As a brand new sales engineer, I was on my way to meet with meet with an important prospect. Fresh out of training, I was ready to dazzle and amaze them with all sorts of technical details about our new test system. Fortunately, I struck up a conversation with my […]
Niches are a great strategy for small firms — particularly if you are just starting out. For consultants, the old business bromide “Find a need and fill it” could easily be replaced with “Find a niche and serve it.” So what is a niche, anyway? It is simply a narrow market segment. As a small […]
Writing articles can be a very effective lead generator. Not only do they provide visibility, but they also enhance your credibility. Having written or co-written over 200 technical articles, I’ve found this method to be fast, effective, and even fun. Besides, nothing quite like seeing your name in print to give you a little buzz […]
