Quick advice for a newbie…

At LinkedIn (Succeed), Dave Wacker posed this question:

Any thoughts on starting a small consulting company?

Here is my reply:

Hi Dave,

Started my consulting engineering firm 30+ years ago. Part time for nine years, then went full time in 1987 – the day the market crashed. (The first day in business was the worst day in business — all the rest have been much better!)

Here are some quick thoughts:

* Identify your specialty –clients want specialists not generalists.

* Define two niches – demographic (ideal clients) and geographic (local, national, or ??)

* Based on those niches, develop three or four simple marketing strategies (write, speak, network) -you want to create credibility and visibility, and your goal is to have clients call you (think like a doctor.)

* Keep the above simple and focused – you can’t be everything to everybody, particularly when starting out.

For more ideas, visit my blog (http://www.jumptoconsulting.com) where I have just about finished a series on 20 Ways to Attract Clients. All methods we’ve used in our practice. Over 120 posts with lot’s of other free “nuts and bolts” stuff too.

Good luck, and welcome to the wacky world of consulting!

To date, 35 others have also left comments. Lot’s of good ideas being shared…

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