Resource Review – Enchantment (and more)

This resource review covers three books by best selling author Guy Kawasaki.

The original intent was to review his latest book, Enchantment. But after reading it, I decided to include two more books: The Art of the Start, and Reality Check. These three nicely combine both the practice and the philosophy of starting businesses.  They are recommended for anyone contemplating a business — consulting or otherwise.

Guy is an entrepreneur supreme. He started as a technology evangelist at Apple, and was very instrumental in the success of the Macintosh. Later he co-founded Alltop.com (an on-line magazine rack) and Garage Technology Ventures (a venture capital fund.) Along the way, he wrote ten books. In his spare time (???), he plays hockey and enjoys life with his wife and four children.

Guy also graciously shares his insights and experiences. When I mentioned him in a previous blog post, he responded with an offer of his new book, Enchantment, just hot off the press. When it arrived, I couldn’t put it down — it was truly enchanting!

Having already read Reality Check, I then decided it was time to read the Art of the Start too.  It had been on my “To Read” list for a while anyway. Glad I did. Here are my comments on the three books:

• Enchantment is about changing hearts and minds to create an affinity for your products or services. The early chapters address issues such as likeability and trustworthiness, followed by chapters with practical marketing information. Finally, you don’t need to be on our own — he even includes a chapter on enchanting you boss — and more. A quick and worthwhile read.

• The Art of the Start is a practical guide for anyone who wants to start anything. While the sections on pitching and raising capital are not directly applicable to consulting startups, the details on branding and rainmaking are very relevant. Good business advice for any small business.
  

• Reality Check focuses on critical strategies for startups, with chapters on innovation, marketing, selling, communicating, competing, and even beguiling. While much of the focus in on product firms, the lessons are applicable to service firms too. Almost 500 pages of great stuff.
  

As you may have noted, his books are aimed at small business startups in general, not service firms in particular. The details on marketing and sales, however, are invaluable for anyone  considering a JumpToConsulting. Remember, this is the Guy who put the Macintosh on the map against some pretty stiff odds.

Guy also shares his expertise on line through his blog at the AMEX Open Forum. Visit his home page at www.guykawasaki.com for a link to his blog and other resources. I’ve not met Guy, but certainly look forward to meeting him in the future.

All three books by Guy Kawasaki:
-Enchantment – 2011- Portfolio/Penguin – ISBN 978-1-59184-379-5
-The Art of the Start – 2004 – Portfolio/Penguin – ISBN 1-59184-05602
-Reality Check – 2008 – Portfolio/Penguin – ISBN 978-1-59184-394-8
www.guykawasaki.com

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