Anecdotes & Musings

A Declaration of Independence…

Today this Baby Boomer declares he is OFFICIALLY SEMI-RETIRED…

For the past several years, I’ve been grappling with my occupational status. Thanks to the recession, consulting activities have been less than full time, meaning I had more free time. Discovered I rather enjoyed that.

But when people assumed I was retired, I’d correct them. Guess I wasn’t ready to join the ranks of the old geezers. However, a  couple of recent events changed my thinking.

The first event was a college reunion last week. About fifty of us lived in a housing co-op that was a “poor man’s fraternity.” We had two old houses that might even be classified today as slums. We were definitely at the bottom of the social strata, but who cared? (Think Animal House...)

Most of us were poor but ambitious, and willing to work hard. But we played hard, too, and had a great time. We drank a lot of beer, and pulled off our share of stunts. We bonded, and formed life long friendships.

A few years ago, we started holding annual reunions. This time, about 25 showed up for the weekend. While many were retired, nobody was sitting around in a rocking chair. Everyone was enjoying a wide range of activities. Most confessed they were busy as ever.

We also toasted those who were no longer with us, including John of green shirt fame. Several months ago, John was planning to finally join us this year, but cancer won. A sad reminder of our mortality, and a bit of a wake up call.

The second event was reading the Happiness Project by Gretchen Rubin. Her book describes her research and personal experiments on finding happiness. It was a year long journey of self-discovery that she documented and shared.

She had numerous key points and suggestions, but two that resonated were “Do what you TRULY like, not what you think you should like,” and simply “Be Yourself.” I decided it was time to do both. The consulting biz has been fun, but it is no longer a top priority.

This declaration is strangely liberating, and even a bit exciting. To me, this represents a critical shift. My priority will no longer be on earning my living as a consultant, but rather on other activities such as grandchildren, travel, and the JumpToConsulting project (and activities it may spawn.)

In simple terms, here is a thought that summarizes my new direction:

I care more about making a difference than simply making a living.

You are welcome to ride along, regardless of your age or retirement status. We’re all on this life journey together!

P.S. So how does this affect my consulting business? Not much, really. I’ll still stay involved with the practice, but on a secondary basis to other  pursuits.  Won’t be actively pursuing new clients, but will still take care of existing clients as time permits. Will also be active in our training activities.

Furthermore, my business partner is NOT retired, so I’ll back him up as needed.

© 2012 – 2014, https:. All rights reserved.

Do You Want It So Bad You Can Taste It?

When people tell me they are thinking about consulting, I often share this story with them. It  helped me on several occasions, including making my own personal JumpToConsulting.

In high school, I worked as a “soda jerk” at the drugstore in our small town. Since we were next door to the town doctor, he often stopped by for a soda or malt. He was an interesting fellow, and we would chat about various things.

One time, I asked what prompted him to go into medicine. He suddenly got serious, and then responded:

“I don’t know where this conversation is going, Daryl, but if you are thinking about medicine, let me share some advice. I love medicine, and I’m glad I chose to go this route. But is was a lot of work — much more than I ever thought it would be.

So, if don’t want it so bad you can taste it, don’t even start.”

Actually, I wasn’t interested in a medical career, and had already decided on engineering. But it was not going to be easy, either academically or financially. His advice often rang in my ears as I pursued my engineering studies at the university.

Did I still want it so bad I could taste it? The answer was always yes.

Almost twenty years later I made my personal JumpToConsulting, as a full time consulting engineer. There had been a lot of work to get to that point — and like the doc, it had taken more effort that I thought it would.

There had been a false start a few years earlier, and then, on the first day in full time practice, (October 1987), the stock market crashed. It was panic time. What should I do?  Grovel perhaps, and try to get my old job back? But then I recalled the old doc’s advice:

Did I still want it so bad I could taste it? The answer was still yes.

That was 25 years ago. The consulting part of my career has been particularly satisfying and rewarding. It wasn’t always easy, and it was even scary at times.

But overall, it has been great fun.

So, if you are thinking about making the JumpToConsulting (or any business venture for that matter) ask yourself if you are REALLY committed.

Do YOU want it so bad you can taste it?

© 2012 – 2017, https:. All rights reserved.

Advice from a fortune cookie…

From lunch this week at a favorite Chinese restaurant:

Joy comes from the adventure today. Time to shake up the world.

Really liked this fortune cookie quote.  How about you?  It captures my feelings about small consulting practices in particular — and micro-businesses in general.

PS – Well, as of today our downsizing move is finally done. Everything is out of the old place, and much of our “stuff” has moved on. Still sorting to do, but we purged a lot.

Soon off to a technical conference where I’ll be presenting a short technical tutorial — one of my favorite marketing tactics. (See Rule #3).

Then I hope to get back on track and devote more time to the JumpToConsulting project. In the meantime, thanks for riding along!   


© 2012, https:. All rights reserved.

Create your own luck…

We’ve often been told we’re lucky to have our own business. But luck really has very little to do with it.

Here is a response made to a recent guest post at Man vs Debt, an inspiring blog by Adam Baker on his challenges of overcoming a big load of debt acquired at a relatively young age. Not unusual — you hear of the financial plight of young college grads all the time. But Baker decided to DO something about it (Sell Your Crap, and more…)

To keep on course, Baker even started a blog. Now, a couple of years later, he has built up a very successful business. His most recent adventure is creating a documentary (I’m Fine, Thanks.) My response follows:

  • A little over 25 years ago, and just before jumping into full time consulting, my business partner was in a precarious position in his full time job. The layoffs were coming, and everyone knew it.
  • For the previous several years, we had been moonlighting and developing a small engineering consulting business. By that time, we were both ripe for the jump anyway. One of his colleagues commented, “You’re lucky — you have something else you can do.” To which he replied, Luck has nothing to do with it. I’ve worked long and hard to get into this position. If the ax falls today, my shingle will be out tomorrow.”
  • As it turned out, I jumped first — the day the market crashed in 1987. Bad luck? No, we had laid enough plans and lined up enough clients to survive that fiasco (but emotionally, our FIRST day in business was probably the WORST day in business.) In fact, business was so good (and so much more fun) that within a couple of months we were both in full time practice.
  • The lessons learned — planning and flexibility are much more important than “luck”. And twenty five years later we’re still at it. Not bragging — just offering some encouragement. You can create YOUR own luck!

One more piece of advice. If you are considering a JumpToConsulting, do something TODAY to move you in that direction. Doesn’t need to be a big step — even a tiny step counts. Then do something else tomorrow (or at least next week.)

Every journey starts with small steps that are repeated. I am repeatedly frustrated by those who tell me they are “thinking” about consulting (or any other venture) but who never even take that critical first step.

So go create your own luck! You can do it…

P.S. – Been a little lax on posting here. We recently moved/downsized and it has been a big effort. Now getting resettled, and looking forward to getting back to normal – whatever that is.

© 2012 – 2014, https:. All rights reserved.

Something just didn’t look right…

Warning — Geek Story Ahead! My brother Jim is a retired civil engineer. When we get together, we often share war stories. This one has a good lesson for consultants.

It was Friday afternoon, and it was time to head into town for a cold beer and hot meal,” Jim began. He was working on a new power plant out on the North Dakota plains. It was hot and dusty, and that cold beer sounded great.

“Time for one final pass around the construction site. Hmmm — that hole they dug today for new building footings just didn’t look right.” The cold beer called, but Jim decided he better check this out. Good thing he did, too.

During his college years, Jim had worked summers with the county surveyor’s office.  As such, he was pretty handy with a transit. So he decided to confirm a few measurements.

Sure enough, the hole was in the wrong place — by about 50 feet! And the schedule called for pouring concrete that weekend. So, rather than enjoying that frosty brew, Jim shut down the project.

As he explained, “Catching this mistake more than paid my salary for my entire career with my company. Had they filled those footings with concrete, the cost to fix that mistake would have been many millions of dollars.”

The following week, the hole was “moved” to its proper location, and the project proceeded on schedule.

The lesson for consultants is this – if something doesn’t look right, it probably isn’t. As a consultant, you are paid for your professional judgment. So follow your hunches, which are often the result of years of professional experience.

The cold beer can wait!

© 2012, https:. All rights reserved.

To the entrepreneur’s wife on Mother’s Day…

“Behind every successful man is a woman who is still amazed.” Or so the old joke goes. In reality, success as an entrepreneur is often highly dependent on a supporting spouse. If you don’t have that support, it may never happen.

This post was inspired by a Mother’s Day e-mail from Perry Marshall of AdWords fame. Perry tells how his wife Laura continually supported him — through thick and thin — in his many entrepreneurial adventures. What a great tribute!

Similar story here. More than once,  my co-conspirator Mary (see the story on the goofy hat) gave me the nudge I needed. That support and confidence made all the difference.

To wit:

1978- Frustrated in my engineering position, I saw an ad for a sales engineer. Even though I’d never done sales, I ranted and raved that I could probably do the job. Finally, Mary piped up and said, “Why don’t you just send in your resume, and see what happens?”

  • She was right, of course. Incidentally, I didn’t get the job, but eventually I did get into technical  sales. (Persistence pays.) That experience was a great help later when making my own JumpToConsulting.

-1982- Fired from the technology startup I had helped get off the ground, I ranted and raved about working for others. Having moonlighted in the past, I floated the idea of hanging out my shingle. Mary said, “Why don’t you try it and see what happens?”

  • Once again, she was right. (Did I mention she also saw the writing on the wall at the startup several months prior to my firing?) I promised not to gamble the house, so I gave myself three months to book business or it was back to Corporate Land. It didn’t work, but eventually I did make the final JumpToConsulting. (Once again, persistence pays,)

-1987- Two corporate jobs later, I was REALLY itching to do my own thing. It looked like my corporate sales job might disappear, so I started making alternate plans. More ranting and raving, and more support from Mary —“Why don’t you try it and see what happens?”

  • Success this time! But, the first day in business the stock market crashed, which was very SCARY. But we survived, and we’re now closing in on almost 30 years as full time consulting engineers. Behind the scenes, Mary kept the books and ran my office. (And as a bonus, I get to sleep with the bookkeeper – she just groans when I say that.)

Along the way, Mary also found time to mother two boys into successful young men, who now have their own families and who blessed us with six wonderful grandchildren.

So thanks, Mary!  With all my love and gratitude,

Daryl

P.S. Happy Mother’s Day to all of you who support your entrepreneurs… and all who are entrepreneurs in your own right!

© 2012 – 2016, https:. All rights reserved.

Two quick observations on starting out…

When asked about becoming an independent consultant, my business partner and I often share these two observations from our early days:

  1. We thought we would work 20 hours a week and get rich. Instead, it often seemed like we worked 20 hours a day just to make a living.
  2. We thought we’d find wealth and security. Instead, it often seemed like we were six weeks away from bankruptcy.

The latter is also a good personal test — if the fear of failure paralyzes you, probably best to stay with your day job. But if that fear gives you a little jolt of adrenaline… well, you’ve got “the itch”,  for which there are only two known cures.

Don’t despair – things eventually get better. When starting out, plan on working hard and even being scared at times. But isn’t that the lot in life for most entrepreneurs?

© 2012, https:. All rights reserved.

Questions from a reader on starting out…

Here is a recent email exchange that I though some of you might find of interest. I’ve hidden the name for confidentiality, but I’m sure S will recognize himself.

Hi Daryl,

My name is S.  I’m also a follower of  your blog. How are you doing with that these days?

I’ve noticed you’re an engineer who had a lifestyle-enabling consulting business. Were you able to liberate yourself with the income and time required to live your ideal lifestyle?

Always love to learn what my fellow community members are up to, and the obstacles they are facing.

S

Hi S,

So far, so good. After 25 years as a full time consulting engineer, I think it might work 🙂

Seriously, it has worked well. The consulting business has been a lot of fun — probably more than had I stayed in the corporate environment. Freedom is more important to me than status or a lot of money. I prefer to be the captain of my own ship, even if it is just a little rowboat.

A couple of secrets I’ve learned. Live below your means, and sock away money for retirement and/or lean times. I draw a relatively low salary to cover living expenses, which usually leaves a bonus at year end for savings and funding a Keogh, etc. This also smoothes out the cash flow, and prevents the lifestyle from rising to the income peaks.

No great obstacles. The biggest initial challenge was bringing in the business, which required a lot of up-front marketing effort. Now that I’m established, that part is easier but it still requires some attention. Kind of like tending a garden.

I assume you are an engineer, too. I’ve found consulting a great way to practice the profession. It took me a while to make it work, but it has been worth it.

Best Wishes,

Daryl

Daryl,

I’m not an engineer… I am however focused on using the recipe to make more free time for myself.

I enjoyed reading your answers. There is one thing that I would like to learn more from you: how did you specifically bring in the business and execute the up-front marketing initially?

Thanks,

S

Hi S,

Ah, the number one question I hear — how do you get the business? The short answer — peddle, peddle, peddle…

Seriously, we have used a number of methods to get business over the years. There is no simple “silver bullet”, and it takes both time and effort. Here are some things we’ve done:

  • Write – articles, newsletters, books
  • Speak – local meetings, national symposiums
  • Network – professional organizations, trade shows
  • Internet – Web site, blog, LinkedIn
  • Collateral – business cards, letterhead, simple brochure

Many of these are discussed in more detail in my blog. Not all have been addressed yet.

We didn’t do all of these at once. We started with writing tutorial articles for the local business magazines and for the “second tier” technical magazines. Both can get you published in 90 days or less. We also got active in our local professional organization.

Probably more important in the very beginning, however, was identifying a couple of potential clients, and then working with them. Our first two major clients were a test lab and a training company. We subcontracted to both of them for several years.

  • For the test lab, we were like substitute teachers, filling in as needed. That meant we did a lot of second and third shift work, often called at the last minute.
  • For the training company, we spent a lot of time on the road the first couple of years. Neither were full time. In our “spare time”, we actively pursued other clients.

So, as you can see, at first it was a lot of work. To be blunt, if your goal is more free time, starting a business may NOT be the way to go. In the early years, you’ll likely work much harder than you ever would with a full time job, and probably make less money.

In closing, I’m fond of analogies. Starting a business is a like the old pioneers who homesteaded on the prairie (as several of my great-grandparents did out in Nebraska.)

  • First, you start out in a dirt (sod) house, made after you busted the sod yourself.
  • Next, you plant a garden & orchard, but you scrape by until they start to produce.
  • Soon after that, you build a barn for your cow and horse, and then work from sunup to sundown to feed and tend them.
  • Finally, if you are lucky (no tornadoes, droughts, or other disasters), in several years you start to get ahead.

But even then, you don’t get rich. Such is the price of freedom to do your own thing. Would I do it again? Absolutely! But it was a LOT of work, with very little free time in the beginning.

Good luck in your pursuits,

Daryl

PS – It just occurred to me that my message might be a bit negative.

Yes, if you want to start a full time consulting practice, plan on a lot of work. On the other hand, if you are looking for a PART TIME practice, and don’t need to make a full time living, then consulting can be a very viable way to make more free time for yourself.

I’m kind of slipping into that mode myself, as I become “semi-retired.” The real goal, of course, is to free up time to do other stuff I want to do — such as this blog.

Daryl,

No worries. I’ve been emailing enough people to hear similarly toned opinions before.

I can currently live on a part-time income while spending the rest of my time on a product (i.e. front-loading my work time right now so that I’m not making decisions based on financial consequences later).

Best wishes to you too,

S

And good luck to all of you! Similar questions?  Drop me an email at daryl (at) jumptoconsulting (dot) com, and maybe you’ll appear here too.

© 2012 – 2013, https:. All rights reserved.

Need a Job??? Create Your Own…

This is what 40 attendees of the recent “Start Your Business Workshop” in Chandler AZ are considering. As an aside, all 40 had recently lost their jobs. But rather than sulk or wait for the government to intervene, these 40 budding entrepreneurs were taking matters into their own hands. On a beautiful spring day in Arizona, no less. Bravo, I say!

The workshop was an extension of Laid Off Camp/Phoenix , a program staffed by volunteers intent on helping those who have recently lost their jobs. This special session focused not on getting another job, but on starting your OWN business. It was my privilege to discuss consulting as a small business possibility.

The group (attendees and speakers) ranged in age from the 20’s to 60’s. While I was probably oldest person in the room, my boomer colleagues were well represented. Unfortunately, the new boomer reality is often “Too old to hire — too young to retire.” 

Almost all of the speakers (like me) had been laid off at least once. In addition to offering “nuts and bolts” advice, we also shared our stories — the zigs and zags of starting and building our businesses. The talks were both practical and inspiring.

The session was kicked off by Arizona’s own Pam Slim (Escape From Cubicle Nation.) Her insights are priceless — over the years, she has helped hundreds launch/build successful small businesses of all types. I’ve sung her praises before, and gladly do so again.

The most inspiring talk of the day came from Randy Walters, the founder and owner of Pittsburgh Willy’s Gourmet Hotdogs. Laid off at 53 (boomers take note), Randy had an epiphany while watching a TV commercial. Rather than look for another job, he decided it was time to follow his dream — running a hot dog stand like his father had done in Pittsburgh in the 1930s.

So he plunged in and bought a hot dog cart — but then didn’t sell his first hot dog for six months. He described, with great humor, the Catch-22 bureaucracy along with the bad business advice he chose to ignore (gourmet hotdogs — never work — keep the menu simple–etc.) But Randy stuck with his dream, and five years later, he now has a full restaurant that is a “must visit” here in the Valley of the Sun.

Several people expressed interest in consulting. One was a former HR person, another was a retired teacher interested in tutoring, along with a fellow geek (engineer.) Of course, many of the speakers were consultants, and included a newly minted lawyer, a graphics artist, a former car salesman, a couple of web experts, and an accountant who also runs a women’s exercise studio. What an interesting bunch!

Here were some key points gleaned from the presentations. While several of us emphasized these, it was probably good to hear them repeated.

  • Marketing is key — No, the world won’t beat a path to your door. You’ve got to light the way. Remember, without customers you don’t have a business.
  • Follow your dream — Don’t compromise, and be true to yourself.  Don’t wake up at 60 wishing…
  • Don’t give up — As Pittsburgh Willy said several times, if one way is blocked, just hunt for another way to get there.
  • Don’t be afraid — Probably the most important. A little fear is perfectly normal, but don’t let it overwhelm you.  And don’t be afraid to ask for help.

So, if you are looking for a job, why not consider creating your own?  Many of us have already done so — consultants and others — and we’re having a ball.

P.S.Best wishes to all who attended — yes, you CAN do it!  And while happy to share my perspective, I’m sure I gained more than I gave. Special thanks to organizer Susan Baier (www.audienceaudit.com), who does this as a labor of love.

Now, off to Pittsburgh Willy’s for a hot dog…

© 2012 – 2015, https:. All rights reserved.

Are Engineers Really In Demand?

Here is my reply to a recent IEEE article “Are Engineers Really in Demand?” The authors posed this question in response to a recent  Washington Post story that discussed unemployment among engineers. Being a geek myself,  I was intrigued.

What disturbed me, however, were the comments that followed.  Way too much griping about how the government, big business, or foreigners (H1B visas) were to blame. Whoa!  What happened to being responsible for your own career?

So here was my response:

Lot’s of complaining here. Let me offer an alternate (more positive) view.

After being laid off twice early in my career, I decided to hang out my shingle as a consulting engineer. After 30+ years (25 in full time practice,) I can say it has been great. The technical work is interesting, the pay is better, and the respect is even better yet. Not only that, as you get older, the perception is that your experience is even more valuable — rather refreshing.

The down side is that you no longer have the “security” of a company behind you. But as most of us know, that is a myth anyway. In fact, with consulting it is quite the opposite — no one client can put me out of business.

But you DO need to hustle for the business, something that frightens many engineers. I just look at getting new business as another technical challenge. After all, we’re supposed to be problem solvers, right?

Frankly, I wish more engineers would adopt the mindset of working for themselves, rather than depending on the corporate bean counters for sustenance. If doctors, lawyers, and accountants can be in practice for themselves, why not engineers?

Food for thought. Finally, if you are considering this, get your PE license. You’ll need it to open some doors. Then start hustling — you might be pleasantly surprised with the results. I’ve certainly enjoyed my way of practicing engineering. Good luck!

The results? A bit disappointing. One troll did respond with a rather bizarre comment “… You escape for now. The giant vampire squid of capital is seeking the small leaks next…”  Huh?  Missed the point, or really bitter I guess.

But I shall remain positive. If you are reading this, you are presumably not willing to depend on  “the man” to give you a job.  Creating your own can be a satisfying alternative — consulting or otherwise. You have my encouragement…

P.S. Will do a talk on consulting at the Start Your Own Business Workshop this Saturday in Chandler AZ. The workshop is sponsored by LaidOffCamp, a great program for those who have lost their jobs.

Who knows — maybe we’ll even help launch some new consultants!

© 2012 – 2013, https:. All rights reserved.

It was not Obama’s fault that you failed…

Nor was it Bush’s, or Clinton’s, or anybody else’s. If your business failed, it was YOUR fault. But don’t sulk about it — figure out what you did wrong, fix it, and try again!

This rant was precipitated by a recent comment on a business blog. The author whined that his new venture failed because Obama had “tinkered with the health care system.” What a crock — I just wanted to reach out and slap some sense into him.

Time to grow up or shut up!

Just for the record, it took me two times to get the consulting business right, and four times to get the training part of the business right. And there have still been the occasional rocky times since then.

In 1987, on the first day in full time business (the second time around) for my consulting business, the stock market crashed. Scared of failing again? Yes, but this time we succeeded, and we now joke, “The first day in business was the worst day in business.”

Failures are merely learning experiences. Sure, they may hurt at the time, but if we let them, they almost always teach us something. Furthermore, I don’t trust anyone who “never failed.”  Either they are lying, or they are very good at placing the blame on others. (Had a boss like that once… one reason I went out on my own.)

Here is a quick story that has served me well over the years. It was my first engineering sales job, and my new boss sent me to a multi-week sales training class. One evening at a break, I asked an older (wiser) and very experienced salesman how he handled the inevitable setbacks and failures.

  • He smiled, and said, “Just pick yourself up, dust yourself off, and move on.”  He went on, “If you never fail, you’ll never learn, and you’ll never make progress. By the way,” he added, “I’ve been at this for over twenty years, and I still fail to make the sale more often than not.” His advice alone was worth the price of the class.

So if you are serious about running your own show (consulting or otherwise), expect failures along the way. Try to manage the risk and minimize the damage, but know that you WILL have failures. And when you do, LEARN from them.

But don’t blame Obama, or anyone else! Finally, remember the immortal words of Harry Truman, “If you can’t stand the heat, stay out of the kitchen.” And I’d like to add, “If you can’t stand the failures, don’t start a business…”

P.S. Off to DesignCon 2012 in Santa Clara to present “Consulting for Geeks”. Watch my blog for follow-on webinars on consulting.

© 2012, https:. All rights reserved.

We hire people to solve problems…

So said a favorite boss, many years BC (before consulting.) His advice that day has stuck with me over the years, and has served me well. I’ll elaborate shortly.

The catalyst for this was a recent post by Seth Godin (another bald guy fascinated by small business.) He talks about solving problems, rather than just identifying them. He also advises that you “go find the help your organization needs to solve them.”

Thank you, Seth. That sounds like a solid endorsement for consultants.

Back to my old boss. It was almost thirty years ago, and I had been hired as a Field Sales Engineer. I’d only been there two weeks when told I needed to submit a monthly status report. The format was one page, with three problems and three successes.

Not sure what to do, I approached my boss. “What’s this all about?” I muttered. “I haven’t even been here a month. No successes to report. Furthermore, admitting problems at the last place I worked was like giving somebody a knife to stick in your back.”

  • John smiled, and then said, “Let me share my business philosophy. Businesses have problems. We hire people to work on those problems. If you’re not working on solving those problems, then what are you doing here?”

I quickly replied, “John, I think I’m really going to like working here!” What a refreshing approach. Sure was an improvement over the last place.

  • He went on, “The only way you’ll ever get into trouble with me is if you sit on a problem too long. If you need help, just ask. By the way, I hired you because I sensed you like to take the ball and run with it — please do so now.”

I worked for John several years, and enjoyed it immensely.

I’ve shared this story many times with clients in trouble. This can be particularly helpful when someone feels they are to blame. Problems in business? Don’t be upset or embarrassed – problems are perfectly normal.

My attitude — now that you’ve brought me in as your consultant, let’s work together to solve those problems. Like puzzles, the problems often turn out to be interesting, and a great chance for everyone to learn and grow.

Hope you enjoyed this bit of advice. So what problems are you working on?

© 2012, https:. All rights reserved.

On Moving to Arizona…

In 1996, I mentioned to a client that I was toying with a move to Arizona.

He commented, “My Dad always wanted to do that. Every year he and Mom would go to Arizona, and look for just the right place to eventually retire.”

Excited, I asked, “Wow!  Did he finally do it?”

My client sadly replied, “No, he died before he got the chance.”

With that “encouragement,” I decided to make my move a few months later!


 

© 2011 – 2019, https:. All rights reserved.

Geezer Alert… Age Can Be Your Friend

Like it or not, age often matters in marketing a consulting practice. Age also matters in customer perceptions, as evidenced by the following examples.

Real Life Story # 1 – Floyd, a fellow engineer, was going to law school at night.  At the time, he was in his mid 40s, and I was in my late 20s. As he approached his graduation, I asked if he planned to hang out his lawyer’s shingle. His reply surprised me, but also set me thinking about my future.

“No,” he replied, “not unless I have to. I really enjoy what I do here, but law school is my insurance policy.”  I should add that Floyd had been in a car accident many years earlier that had left him partially paralyzed.

“Look at me,”  he said. “I’m over 40 and a cripple.  Who would hire me if I lost my job?”  I started to mumble an apology, but he continued. “No, don’t be embarrassed by your question — it was a good one. But even if I had no handicap, finding another engineering job would still be a problem because of my age.”

He then added, “The irony is that, as an older attorney, age is an asset, not the liability it can be in corporate world. Everyone will just assume I have many years of experience. Like fine wine, my value will increase — not decrease — with age.”

Wow! That set me thinking about my life after 40. Within two years, I hung out my shingle as a part time consultant.

Real Life Story # 2 – A dozen years later, now a full-time consultant over 40 myself, I was called in to help a small company with a serious design problem.  I was also now completely bald and starting to show some gray in the beard.  Oh, the ravages of time…

After solving the problem, I was wrapping things up with the equally bald VP of Engineering.  He thanked me, and then added with a twinkle in his eye, “You don’t know how happy I was to see a bald guy walking in here.  I knew I needed some old rooster that had been around the barn a few times… ”

That’s when I realized Floyd was right — as a consultant, age can be your friend!

Real Life Story #3 – For those of you who are younger, you may want to consider this approach. A consulting colleague has sported old fashioned  “mutton chop” sideburns from a young age.  As he explained, when he started out he looked even younger than he was, and it was hindering his ability to be taken seriously.

Incidentally, it worked (although like many of us, he no longer needs to add years…)

The bottom line — while age should not matter, perception does.  And in the mind of the customer, that perception is their reality.

PS – Don’t miss the “Special Welcome for Geezers”

© 2011 – 2012, https:. All rights reserved.

Are you a quitter, or a starter?

When I left my last corporate job at Intel (the day the market crashed in 1987), I stopped by the division General Manager’s office to say goodbye.  The GM, known as “Rocky”,  was a good guy with a sometimes wicked sense of humor. We chatted a bit, and he wished me well in the new consulting venture.

As I headed out the door,  though, Rocky threw in a barb.  “Quitter”, he muttered.  Without thinking, I spun around and quickly replied, “I’m not a quitter — I’m a starter…”

As I recall, he smiled, and said “Good answer.”

So how about you?  Are you a quitter, or a starter?  The reason I started this blog was to help those who wanted to start consulting … not necessarily those who just wanted to quit something else.

Please make sure you are considering consulting – or any other business venture –  for the right reasons.

© 2011, https:. All rights reserved.

Barriers to Entry…

Learned this lesson the hard way, at a cost of several thousand dollars. You’re getting it here for free.

This story goes back to 1981 and my early days as a part-time consultant. IBM had just introduced the PC. Our major client, a vocational school, asked for an evening class that focused on how to use PCs in small business.

Their original request was for a multi-week series, but realizing how valuable time is to a small business, my business partner and I suggested a single four hour evening session instead. They agreed.

So, off we went. We developed the class, and the school advertised it in their next bulletin. We knew we had a winner when over 80 people showed up for the first class. We repeated it several times, got good reviews, and the attendance continued to be strong.

Recognizing an opportunity and with the school’s permission, we decided to expand the class to a full day and offer it ourselves. This meant placing expensive newspaper ads (no Internet in those days) and renting a hotel meeting room.

Figuring the class was a certain success, we plunked down several thousand dollars and went for the gold. We didn’t bother with a pre-registration, but opted for walk-ins. After all, “Build it, and they will come, right?

But when the big day arrived, only three people showed up — and they were all from the same small company!

Well, the show must go on. There we were with three students, a room that could seat 40, and plenty of (expensive) refreshments. Over lunch we explained we didn’t know what had happened. After all, the previous sessions had been so successful.

“What did we do wrong?“, we asked. One of them replied, “Nothing. The class is good, but we are here only because we missed the FREE class last week.”

“FREE!!! What free class?” we responded. Well, it turns out that a new computer store had just opened, and to bring in business, they decided to offer a FREE seminar. Now how do you compete with FREE?

So that was the end of that adventure. It also quickly killed the classes at the school. But as we were licking our wounds, I ranted, “We are engineers. Never again will I go into a business where some kid from a computer store can eat my lunch. I now fully understand barriers to entry!

Not long after that, we decided to focus our efforts on Electromagnetic Interference, an area in which we both had extensive experience. It usually takes a degree in Electrical Engineering plus several years of direct  experience to become proficient. Furthermore, most engineers would rather not deal with these problems in the first place — another good reason to pursue this niche.  Thirty years later, those barriers are still there.

What are YOUR barriers to entry?

© 2011, https:. All rights reserved.

Independence Day Musings…

Since I selected an Independence Day motif for my blog, it is only appropriate to offer some Independence Day musings. As stated elsewhere, freedom was a major motivator in my JumpToConsulting. But I didn’t realize it right away. Rather, that epiphany came a few months later.

Driving back from a client and listening to the radio, the commentator was discussing small business. He then quoted a survey that showed that the majority of small businesses were started for freedom — not, as many assume, for money or even power.

I about drove off the road. Yes, I suddenly realized! That was the main motivator for me too. The first few years were lean — made a little less money and worked many more hours. But it was all worth it for the freedom to do my own thing, to make my own decisions, and even to clean up my own messes.

But freedom is not for everyone, and that is OK too. Some people prefer the security of a steady paycheck, or the camaraderie of the water cooler. Other have family responsibilities that preclude taking financial risks. And many are very content with things as they are in the world.

Over the years, I’ve run into several examples of the above. After brief discussions, I’ve even discouraged some of them from making the JumpToConsulting. After all, not everyone is meant to be an entrepreneur. But if you want to change the world and the itch is there, it is hard to fight it (see previous post.)

I suspect our nation’s Founding Fathers felt the same itch. After all, many  were already independent businessmen — Ben Franklin, Paul Revere, Thomas Jefferson, George Washington, and more.  Some were even  traditional “consultants” — John Adams (lawyer) among others.

All valued their freedom, and were willing to work, fight, and even die for it. As Ben Franklin said at the signing of the Declaration of Independence “We must hang together, or assuredly we shall all hang separately.” Said in humor, it reflected the seriousness of the situation.

Fortunately, none of us face being hanged for making a JumpToConsulting, or any other jump.  Their success gave us the freedom to pursue our independence today.

So thanks Ben, Paul, Tom, George, John, and all the rest!

Happy Independence Day, and remember, “UNCLE DARYL wants YOU.. to find your FREEDOM too!”

© 2011, https:. All rights reserved.

Three Criteria for Project Success…

Have some fun… do some good… make some money. The perfect consulting project meets all three criteria. Two out of three is still often OK, and on occasion, I’ve even stooped to one out of  three. But these are three criteria by which I judge potential consulting projects.

Have some fun… For me, this is probably the most important. Life is simply too short to spend time doing things you do not (or no longer) enjoy. This comes from someone who daily wonders, “Where did the time go, anyway???”  Or, as Bob Parsons of GoDaddy says (Rule 16), “We’re here for good time — not for a long time.”  (Note – My older son was the GoDaddy controller in the beginning, working with Bob on a daily basis – now that was fun.)

Having fun means different things to different people. For some, it is learning something new.  For others, it is creating something, or perhaps solving a complex problem. Or it may just be the simple satisfaction of doing your best.

Having fun also means liking the people you work with with. You don’t need to put up with clients that are overly abrasive.  Unlike a full time job, as a consultant you can actually “fire” an obnoxious client. I’ve done that a couple of times in the past 30 years.

Do some good… This is closely related to the first criteria. In fact, doing good can provide immense satisfaction, and can still be the basis for a successful consulting practice. Best of all, you don’t need to do your good for free (unless you want to.)

A good example of this is Lynn, the retired nutritionist mentioned in an earlier post. Lynn originally volunteered her valuable skills to a local Native American community in the Phoenix area.  Her sole goal was to do some good.

After several months, she was asked is she could help other communities throughout the state.  Only this time, she would be paid. Unknown to her, a grant had been secured to support her efforts. She said yes, and truly had some fun, did some good, and made some money. And she  nicely augmented her retirements savings, too.

Make some money… Although third on the list, this is the ultimate goal of any business. Even non-profits need money to fund their efforts and pay their expenses. Nothing wrong with not making money, but if you do that all the time, you probably have a hobby — not a business. Even the IRS looks at it this way.

Not every project needs to make money right away. For example, you may be testing a concept or idea, and find that you lost money on the initial try. If that happens, don’t despair — take the lessons learned and try again. After all, you paid for the lessons.

However, you eventually want to make money on your consulting projects. Don’t just focus alone on having fun and doing good. Without profits, you don’t get to stay in the game. See the advice from my friend Marv.

Finally, if you end up making a lot of money and still want to change the world, you can always give it away. Look at  Bill Gates — his foundation has done a lot of good, and I can’t help thinking he has had a lot of fun along the way.

Although you’re not Bill Gates, you can still have some fun, do some good, and make some money with your business.  Comments?

© 2011 – 2017, https:. All rights reserved.

Don’t wake up at 60 wishing…

Adding a new category to this blog — Encouragement. The original intent of this blog was to provide “nuts and bolts” information for those considering making the JumpToConsulting. You know — if you just knew how to do it (or how others had done it), the rest would be a piece of cake.

But recently it hit me that fear and uncertainty were even bigger issues. Not that I’ve never been afraid, but I don’t recall being paralyzed by fear either. Particularly in business situations — after all, as Bob Parsons (founder and CEO of GoDaddy) says in his Rule #4 , “…if it doesn’t work, they can’t eat you…”

The epiphany occurred at a recent one day workshop by Alan Weiss, the Million Dollar Consultant (TM.) It was part of his Friday Wrap (TM) program, which I enjoy as a thought provoking weekly tonic on the consulting business. When he brought up the importance of self-esteem, however, the floodgates opened.

I sat there amazed as several very successful and intelligent attendees confided their irrational fears. Some were concerned about achieving success (Can I do it?), and some were concerned about handling success (Do I really deserve it?) One even confessed fears about losing it (What if I can’t repeat it?)

Thus, the new category — Encouragement. No, this won’t be rah-rah stuff, but I’ll occasionally share some ideas, along with some helpful references.

To kick this off, here is a reply to a recent posting by Chris Gullibeau at the Art of Non Conformity (a favorite blog of mine.)

Chris tells of Rachel, his young seat mate on a recent international flight. She was very successful, but quite discontented with her job. The problem —  it was a “good job” and thus hard to leave. If nothing else, what would people think? After all, she had spent years to get two financial degrees, and was now jetting around the world for her employer. She was a “success,” but clearly unhappy.

Judging by the numerous replies, many others felt the same. So, to offer some encouragement, I submitted the following:

  • It seems like only yesterday I pondered these questions. One guiding principle for me – “I didn’t want to wake up at 60 and regret not even trying…”
  • So I made changes. Scary at times, but most worked out fine.
  • At age 30, left a comfortable job as an engineer to try sales. Scary at first, but had fun. Made some new friends. Learned a lot.
  • At age 34, left to join a startup. Fun a first, less fun later, lost money. (Even got fired one day.) Learned a lot.
  • At age 36, started a consulting firm. Failed. Crawled back into a corporate job. Learned a lot.
  • At age 38, went back into field sales. Great fun, made good money, made more friends. Learned a lot.
  • At age 41, started consulting company again. Market crashed the first day in business. Succeeded anyway. Been a blast. Made more friends. Learned a lot.
  • Age 64, still consulting. No regrets. Financially secure. Also raised two sons, married 43 years. Still learning, still having fun. But where has the time gone?
  • Big lesson to share Life is way too short to waste doing something you no longer enjoy! Don’t wake up at 60 wishing…

In short, I did it, and you can too. No horn tooting here — just offering some encouragement.

So let me know if you found this helpful. And remember what Franklin Roosevelt said on his first inauguration — “The only thing we have to fear is fear itself.” True in 1933, and still true today!

© 2011 – 2022, https:. All rights reserved.

Everything you touch turns to gold…

Looks can be deceiving…

My business partner and I were cruising the show floor at a professional symposium, when one of the younger members of our technical community stopped us and asked, “How do you guys do it, anyway? Everything you touch turns to gold…”

We both looked at each other, and grinned.  I said, “Do you want to tell him, or should I?”  And then we both proceeded to explain that, in fact, many things we had tried over the years had NOT worked.

Or as I summed it up, “You’ve never seen all the dead bodies. We killed them quick, and then buried them. Occasionally we were able to nurse one back to life…”

Here are three examples, and the lessons learned:

  • Although we have a successful training business as part of our consulting practice, it took us several times to get it right. And even then, we’ve had to readjust.
  • Lesson learned — if you thinks the idea has merit, change it as needed.
  • After five years in business, just when we thought we had it all figured out, our primary market tanked and the business stopped — dead cold.  It was panic time, but then we diversified into several other markets.
  • Lesson learned — don’t put all your eggs in one basket.
  • In the late 1990s, we joined the dot.com frenzy with an on-line web portal. We had visions of big advertising bucks that never materialized.  It also was a huge time and money suck. We finally sold it to a magazine where it fit much better than with a consulting practice.
  • Lesson learned — Some businesses just don’t belong together.

With over thirty years of working together, we’ve had a few other misadventures, too. No, not  everything we have tried has succeeded — that is the nature of  business.

As the old Kenny Rogers song goes, You got to know when to hold them, and know when to fold them…

But even with the disasters, consulting game is still great fun!

© 2011 – 2021, https:. All rights reserved.