Monthly Archives: August 2017

Sales as a bridge to consulting…

Contemplating consulting, but unsure how to get the business? Consider a stint in sales as a bridge to consulting. That is what I did as a Sales Engineer, and am I ever glad I did.

Since sales & marketing are central to starting and building a consulting firm, the experience was invaluable. Without the sales experience, I doubt I would have made my own JumpToConsulting.

  • Prior to the jump, I spent seven years as a Sales Engineer, and three years as a Technical Marketer.
  • This after ten years in Design & Systems Engineering, where I learned the technical craft of EMI/EMC (electromagnetic interference/compatibility) – the focus of my consulting expertise.

Technical experience is often not enough- you need business experience as well. My combination of design, systems, marketing, and sales all contributed to my later success as an independent Consulting Engineer. 

For me, Sales Engineering was my bridge to consulting. Works for non-technical consulting too.

Read more in my recent magazine article “Sales Engineering — Is it for you?”

P.S. As an aside, I moonlighted during my sales/marketing time to keep my technical skills sharp. The key was to avoid conflicts of interest. 

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Bigotry and business don’t mix…

Time for a mini-rant… While I try to stay politically neutral, this seems particularly appropriate these days… 

Don’t mix business with bigotry!

Last year I read about a pizza place that was under fire for saying they would not serve at a gay wedding. Then they whined that the press was out to crucify them. Really?

What if they had refused to serve Blacks…or Jews…or ??? Didn’t we get over that in the last century? (Based on recent events, maybe not…)

Furthermore, how foolish! With the country equally divided on so many social issues, why alienate half your potential customers?

But let’s be positive.

What would have happened if they said they WOULD serve such customers? Let me share the Pittsburgh Willy story.

In 2012, I wrote about Randy’s success as a successful Arizona hot-dog entrepreneur. Yes, he is not a consultant, but I love his hot dogs… and his stories.

One of my favorite stories was how Randy became a preferred vendor in the local gay community. Sorry to say, Arizona is not the friendliest place for gays. But when asked to support the Gay Rights parade several years ago, he readily agreed.

He and a friend even carried a banner. He joked they were a minority — perhaps the only two straight guys in the parade. Later he served gourmet dogs from his hot dog cart to a hungry crowd – the only hot dog vendor to do so. Pretty good business decision, huh?

In addition to being a good businessman, Randy is an very friendly and funny guy. So when asked to support a gay event in Bisbee AZ, once again he agreed. He was the only hot dog vendor invited to the event. As an aside, one of his gourmet hot dogs – the Big Willie – was a huge hit 🙂

Randy graduated from the hot dog stand, and has since opened a restaurant in Chandler, AZ. The dogs are great, and EVERYBODY is welcome there. Just good business!

So as a consultant (or any other businessperson) I suggest you do not tolerate discrimination or hate of any kind.  DON’T add bigotry to the mix! 

<End of rant>

P.S. If this post offended you, don’t consult. If you can’t look beyond your own views, you don’t have what it takes to succeed as a consultant.

(More here from folk musicians Peter, Paul, and Mary.) 

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An Interesting Quote…

Picked this quote up from a consulting blog I follow:

We learn from the top 10% of our highest performing clients. For the other 90% of clients, we need to lead.

While the author is a management consultant (and self-proclaimed non-technologist), it also applies to technical consultants.

P.S. Keep learning. And remember to feed BOTH bank accounts.  

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