Monthly Archives: March 2016

A political rant and “thought experiment”…

‘Tis the political season, and all the mudslinging, lies, outrageous proposals. Not sure about you, but it makes me weary, and even a bit concerned. What really scares me is that so many blindly buy into all the political BS.

Maybe it is time to put this in perspective with a little rant. Allow me to share a thought experiment from an engineering consultation twenty seven years ago.

It was 1989, and I was doing an engineering class for the Kuwait National Petroleum Company. It was in between the Iran/Iraq war and the invasion of Kuwait. I worked with a great bunch of Kuwaiti engineers, and I hope they all survived.

Another US company was teaching a class at the same time at the same training center. Since we were housed together and shared many meals, I got to know my colleagues. As veteran travelers, they shared their insights and perspectives.

One of the trainers grew up in the Netherlands, and emigrated to the US as a child right after World War II. He told chilling stories of the Nazis rounding up Jews, not realizing at the time that he would never see his childhood friends again.

He had been a naturalized US citizen for many years, and one evening over dinner he posed this interesting thought experiment:

Suppose I take 100 unconditional US visas to any city in the world. I stand on a corner and offer them to anyone who is willing to return in an hour with only a suitcase and their family. In return for giving up their current citizenship, they will become US citizens.

How long will it take to get rid of those 100 visas?

Now, suppose I take 100 unconditional visas for any other country in the world. I stand on a corner of any city in the US, and make the same offer. Give up your US citizenship to become a citizen of another country.

How long will it take to get rid of those 100 visas?

This is not meant to wave the flag or brag on the US, as there are many other fine countries in the world, and many people change their citizenship.

But it does serve to put in perspective what we have here in the land of opportunity. I’ve known many immigrants who took advantage of those opportunities, with the US much better off as a result. Some are even consultants.

So maybe it is time to stop bitching, and start showing some gratitude. And maybe it is time to start acting like adults in the voting booth!

End of rant.

 

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Do you sell like an engineer???

This post is for my fellow geeks. It was inspired by a recent post at LinkedIn Pulse titled “Do You Buy Like an Engineer? Probably Not.”

The author points out that many A/E/C (architectural/engineering/construction) firms stumble in their sales efforts when they assume their clients think just like them.

If the client is another engineer, that may be true. But if not (such as a government entity or even general management), there can be a serious misfire.

She points out that engineers are different. We engineers know that – see this post. 🙂 But she also points out that one must adjust the sales message to the client.

Here is my comment:

Very good article, and excellent comments. As a consulting engineer (30+ years) and former sales engineer (10 years), I agree.

But the reverse is true. If you are selling to engineers, you better give them details. If you try to “fluff and bluff” they will eat you alive.

As a young engineer preparing a capital equipment request, I was advised to limit the digits to two for managers ($20K, not $19,767.55.)

The joke was their brains could not handle larger numbers. But I quickly learned managers had a broader view. Both views are often needed.

So I use different approaches for engineers and managers in my business dealings. Your point is well taken – one must adjust the sales message to the audience. Don’t talk French to a German.

Thanks for sharing your insights!

Selling consulting services is all about communications. It is NOT about manipulation, like “overcoming objections” — how I hate that term!

Rather, it is having conversations about client problems and/or aspirations, and helping craft appropriate solutions. Like being a doctor or architect — not just another peddler.

But you must speak the client’s language. That was the author’s original point.

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