Lead Generator #15 – Networking…

Consulting isn’t just about expertise — it is also about relationships. What better way to build those relationships than through networking? Networking isn’t just for consultants. It is something you should do regardless of your career. As the old saying goes, “It’s not what you know, but who you know.” True for finding new jobs… […]

An Ode To My Engineering Colleagues…

In celebration of Engineer’s Week, February 17-23, 2013… You could not… Drive to work… cook a pot roast… bake bread… take a shower… watch television… make toast… brew coffee… mow the lawn… call your mother… be cool in the summer… wash you clothes… play computer games… listen to your stereo… ride your bike… videotape a […]

Marketing is key for both authors and consultants…

As part of my commitment to get off my butt and write my book on consulting, I attended the Indie Author Publishing Conference this weekend in Phoenix. Over 120 authors and prospective authors heard from several panels of experts that included book editors, agents, publishers, legal experts, and more. The focus was on the business […]

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Lead Generator #14 – Directories

Directories should be a part of every consultant’s marketing strategies. The secret is to be listed in the right directories – those used by potential clients. So give some thought to where you might look to find someone like yourself. Most directories provide search capabilities (expertise, location…), so consider your search categories. If you don’t […]