Recently ran across this web site and newsletter, and wanted to share it here. In addition to being a useful resource, it is also a delightful success story. In 2000, Michael Katz launched Blue Penguin Development, a one man firm that teaches professional service providers how to position themselves as “likeable experts.” Much of his […]
I’m living proof. No MBA, and in fact, I’m an MBA dropout. But more on that later. This post was precipitated by a post by Martin Zwilling at Startup Professional Musings, where Martin discusses the pros and cons of an MBA for entrepreneurs. His advice is right in the title – Don’t Delay Your First […]
Boomers and geeks take note! Close to retirement, and wondering about consulting? My long time friend Don shows you a way. Fresh out of engineering school, Don and I worked together in the late 1960’s at Collins Radio. In addition to both being EEs (Electrical Engineers), we shared a common interest in amateur (ham) radio […]
Not my favorite approach, but when times are desperate… I’m with luminaries like Alan Weiss, Howard Shenson, and Perry Marshal on this method. Much better to have potential clients call you, rather than the other way around. As Shenson once said, your marketing goal should be have clients clamoring for you. Think about it. As […]
The tough part is making it a success. Recently ran across a blog post on business startups. The author suggested consulting, since it was so easy that anybody could do it. Of course, the author had never started and run a full time consulting practice himself. Go figure. So, time for a short rant… But […]
