Have some fun… do some good… make some money. The perfect consulting project meets all three criteria. Two out of three is still often OK, and on occasion, I’ve even stooped to one out of three. But these are three criteria by which I judge potential consulting projects. Have some fun… For me, this is […]
When dealing with prospects or clients, age is a very important parameter. One size (or approach) does not fit all. According to many authors, there are four major age groups that coexist today, each with their own distinct culture and ways of doing things. All were influenced by the conditions when they were growing up. This […]
Do you need a website, particularly if you are just starting out in consulting? YES! Just like you need business cards, letterhead, envelopes, and some sort of brochure. Not only does a web site (and other simple collateral) provide information, but it shows that you are serious about being in business. Think of your web […]
